ContentAsia Summit 2020


ContentAsia Summit: The Social Distance Edition

27-28 August 2020

The annual CONTENTASIA SUMMIT, the leading conference for the premium video entertainment industry in Asia, takes place on 27-28 August

We’re going for a virtual world that will run live across two days, with two conference tracks from the JKN Global Media Auditorium and the ContentAsia Awards Theatre, The Viu Lounge to hang out in, people to meet and talk to, studios to visit on our Exhibition Floor, and information you can access live or download from our Video Vault.

Plus the inaugural ContentAsia Awards on the evening of Friday, 28 August. More info at

The ContentAsia Summit World will be open 24/7 for a month after the live event, with sessions on-demand, reports, data, insights and a wealth of intelligence to fill delegates' virtual "swag bag". Plus there is animated entry experience… more about that soon.

Key Themes for the 2020 agenda

Our theme this year is SPREAD THE LOVE because after the past six months and what could be a brutal next six or more, we’re all having to tap new ways of making things happen... and that means a new age of collaboration, co-development, co-production and whatever other sharing we can load into the conversation to drive ideas and opportunities that will in turn drive take up of and engagement with content in Asia.

This year's ContentAsia Summit plays against a backdrop of all things unprecedented – the highest engagement with video entertainment in history, the most disrupted business and production environment anyone can remember, the speediest uptake of digital services ever, crushing volumes of user data, the crashing end of some streaming dreams, the beginning of an epic battle between global giants and the new wave of regional streamers in Asia, and a content arms race for Asian stories that is already putting local studios under enormous pressure to deliver.

ASIA'S SCRIPTED PRODUCTION HOTBEDS: INDIA, INDONESIA, KOREA What and who are driving the next phase of premium scripted development in Asia's top three drama markets. This series of conversations will explore what production bosses are grappling with, the wins and losses, trends and challenges, and what's in the pipeline.

THAILAND: A RE-INCARNATION Thailand's domestic content energy has exploded beyond previous highs, driven by a rationalisation of the digital terrestrial environment into fewer more powerful players; a mix of new attention from Chinese streaming giants Tencent and iQiyi plus fresh leadership and focus from Viu and Netflix; a successful effort by Line TV to differentiate a video offering; increasingly ambitious local producers with an eye on international partnerships for their IP; through-the-roof social media; and strong local broadcasters, including BEC World/Channel 3, which continues to push regional and international profile for its home-grown IP. Covid-19 restrictions aside, Thailand is also one of Asia's top filming destinations, supported by a solid production and post-production ecosystem on the ground. Against this backdrop, the ContentAsia Summit's Thailand series talks to major players across the content spectrum about their plans.

A NEW WORLD ORDER A new streaming order is emerging in Asia. Disney+ is coming. iQiyi and Tencent seem to have big bold regional ambitions. Viu is fighting a good fight, with a strong hold on Korean titles and fresh eyes on local output. WarnerMedia's HBO Go is expanding its Asia footprint, powered by HBO Max titles and carefully chosen investments in North Asia. Netflix remains committed to local originals, with India and Korea on fire and great things expected from the new Southeast Asia leadership. And then there are all the domestic platforms, underpinned by deep ties to home-grown storytelling and decades of engagement with local audiences. This year's Summit agenda talks to regional content leaders about securing their places in the new world order.

CONTENT'S FORMATS OUTLOOK The latest edition of ContentAsia's Formats Outlook will be released at the ContentAsia Summit, looking at leaders and laggards for the last three years, tracking changes and trends, and charting who's ahead (or not) this year so far.

About the ContentAsia Summit

The ContentAsia Summit launched in 2009 as a one-day focus on all the issues impacting Asia’s content industry. The event has  expanded since but the mission is the same: to create a dedicated space to talk face-to-face about the content ecosystem and the innovation and strategies driving entertainment companies in an increasingly connected universe.

The goal, as usual, is to showcase content as the value creator it is, and to present a unique, independent agenda firmly grounded in ContentAsia’s day-to-day interaction through the year with the industry on the ground in Asia and with global companies operating growing content businesses in the region.

The ContentAsia Summit is organised by ContentAsia, an Asia-based information resource that covers content creation, funding, financing, licensing, distribution, design and branding, and technology across the Asia region.


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