ContentAsia Summit 2020

 
 

ContentAsia Summit: The Social Distance Edition

27-28 August 2020

The annual CONTENTASIA SUMMIT, the leading conference for the premium video entertainment industry in Asia, takes place on 27-28 August

We’re going for a virtual world that will run live across two days, with two conference tracks from the JKN Global Media Auditorium and the ContentAsia Awards Theatre, video from The Viu Screening Room, people to meet and talk to, studios to visit on our Exhibition Floor, and information you can access live or download from our Resource Centre and Video Vault.

Plus the inaugural ContentAsia Awards on the evening of Friday, 28 August. More info at www.contentasiaawards.com

The ContentAsia Summit World will be open 24/7 for a month after the live event, with sessions on-demand, reports, data, insights and a wealth of intelligence to fill delegates' virtual "swag bag". Plus there is animated entry experience; at this stage of the pandemic, we reckon it's a good time to bring on the gimmicks. And we could, so we did.

The Theme: Spread The Love

This year's ContentAsia Summit plays against a backdrop of all things unprecedented – the highest engagement with video entertainment in history, the most disrupted business and production environment anyone can remember, the speediest uptake of digital services ever, crushing volumes of user data, the crashing end of some streaming dreams, the beginning of an epic battle between global giants and the new wave of regional streamers in Asia, and a content arms race for Asian stories that is already putting local studios under enormous pressure to deliver.

Our theme this year is SPREAD THE LOVE because after the past six months and what could be a brutal next six or more, we’re all having to tap new ways of making things happen... and that means a new age of collaboration, co-development, co-production and whatever other sharing we can load into the conversation to drive opportunities. The ultimate aim is to drive take up of and engagement with content in Asia.

A NEW WORLD ORDER

A new streaming order is emerging in Asia. Disney+ has four Asia-Pac markets up and running, with Indonesia launching on 5 September. Chinese streamers Tencent and iQiyi have big bold regional ambitions. Viu is fighting a good fight, with a strong hold on Korean titles and fresh eyes on local output. WarnerMedia's HBO Go is expanding its Asia footprint, powered among other IP by HBO Max titles and carefully chosen investments in North Asia. Netflix remains committed to local originals, with India and Korea on fire and great expectations from the new Southeast Asia leadership. And then there are all the domestic platforms, underpinned by deep ties to home-grown storytelling and decades of engagement with local audiences. This year's Summit agenda talks to regional and domestic content leaders about their footholds in the new world order.

THAILAND: A RE-INCARNATION

Thailand's domestic content energy has exploded beyond previous highs, driven by a rationalisation of the digital terrestrial environment into fewer more powerful players; a mix of new attention from Chinese streaming giants Tencent/WeTV and iQiyi plus fresh leadership and focus from Viu and Netflix; a successful effort by Line TV to differentiate a video offering; increasingly ambitious local producers with an eye on international partnerships for their IP; through-the-roof social media; and strong local broadcasters, including BEC World/Channel 3, which continues to push regional and international profile for its home-grown IP.

CONTENT'S FORMATS OUTLOOK

The latest – and biggest ever – edition of ContentAsia's Formats Outlook will be released at the ContentAsia Summit, looking at leaders and laggards for the last three years, tracking changes and trends, and charting who's ahead (or not) this year so far.

DISTRIBUTION: THE PANDEMIC INFLUENCE

THE MAKING OF...

Conversations with filmmakers, from blockbuster theatrical movies in Indonesia; to prime-time drama in India, Indonesia, Thailand and Pakistan; to high-end scripted adaptations; to short-form films in Malaysia and the UAE. This series digs into inspiration and execution, storytelling and creative challenges and solutions facing producers, directors, creators and writers right now.

THE GAME..

The video games universe is not short of staggering user, engagement and revenue numbers. The big question for the broader entertainment industry is what the new opportunities might be and then finding a credible way into the hearts of gamers. This series talks to companies operating in the space where the two worlds intersect, and looks at the experiences, the learning, the opportunities, and the expectations for the future.

Sponsors and partners

Our partners and sponsors are some of the biggest and most innovative suppliers in the market.

About the ContentAsia Summit

The ContentAsia Summit launched in 2009 as a one-day focus on all the issues impacting Asia’s content industry. The event has  expanded since but the mission is the same: to create a dedicated space to talk face-to-face about the content ecosystem and the innovation and strategies driving entertainment companies in an increasingly connected universe.

The goal, as usual, is to showcase content as the value creator it is, and to present a unique, independent agenda firmly grounded in ContentAsia’s day-to-day interaction through the year with the industry on the ground in Asia and with global companies operating growing content businesses in the region.

The ContentAsia Summit is organised by ContentAsia, an Asia-based information resource that covers content creation, funding, financing, licensing, distribution, design and branding, and technology across the Asia region.

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