Co-founder and Executive Director, Media Partners Asia (MPA)
Vivek Couto is co-founder and director of Media Partners Asia (MPA), the leading provider of information services on media and telecoms sectors in Asia Pacific. With offices in Hong Kong, Singapore and India, MPA focuses on all key sub sectors within media, including television content and distribution with a focus on research reports, consulting services comprising custom-made market research services alongside due diligence related research for mergers and acquisitions. MPA also organises market leading regional and local events focused on TV, broadband, and advertising.
The latest data paints a compelling picture for SVOD and AVOD streaming in Asia, with record investment in local content and clear evidence that consumers will pay and that advertisers are on board. In new research for the ContentAsia Summit, regional analysts Media Partners Asia (MPA) and its research division Ampd delve into what content is helping to build and define the SVOD category in key markets, the use cases for content that helps acquire customers and engage audiences, the challenges, and what future scalability looks like for new genres on SVOD, freemium and AVOD.