Matt Creasey, Executive Vice President, Distribution, Endemol Shine International
Matt Creasey is executive vice president of distribution, based in Los Angeles. He oversees sales, co-productions and acquisitions in the U.S., as well as leading the distribution teams in Latin America, Canada, Asia, Australia and New Zealand. With over 22 years’ experience spanning a wide range of territories and genres, Creasey has been at the forefront of Endemol Shine’s scripted co-production business in L.A. since moving there in 2010 working across titles such as “Peaky Blinders”, “Flowers”, “Frankenstein Chronicles”, “Grantchester” and “Tin Star”, among many others.
There’s never been a better time to own IP. And yet, going boom – despite these boom-times – can be more troublesome, and is definitely more complex, than it has ever been for some, equally difficult for others and mixed for the rest. The only simple answer is that there isn’t one. Somewhere in between the revenue-share proposals (some even with caps on earnings. Seriously. You couldn’t make this stuff up) and the outsize deals that give platforms ‘original’ naming rights, are the everyday decisions and challenges distributors in Asia face in getting their shows out there. This session involves a conversation about the challenges of a fragmented environment, and what the trends and opportunities are as Asia’s original production expertise rises, under-pressure broadcasters carry on shaving whatever they can off acquisitions budgets, and the hunt for innovative solutions continues.