CEO, all3media international (a3mi)
a3mi works with television producers to co-finance television programmes and is a leading global TV sales business, with offices in London, Singapore, New York and Miami and broadcast clients in over 200 countries.
a3mi’s turnover has grown by 47% in the last two years to over £100 million and Pedersen has overseen a tripling of investment into content during this period. Pedersen started her distribution career at ITV and had an 18-month spell in drama production as managing director of Playground Entertainment in 2015/16. During her time in the distribution industry, Pedersen has sat on PACT Council, mentored for Nesta and been part of Skillset’s industry training programmes. a3mi has twice been awarded the Queen’s Award for Enterprise: International Trade.
Pedersen has a degree in English Literature from London University.
Super-indie producer/distributor all3media and its international unit, all3media international, has made significant investments in high-end productions and production houses around the world, driving premium global shows, including "White Dragon", which was shot in Hong Kong. The company also has more feet on the ground in Asia than ever, upping drama co-development and leveraging its IP in, among other countries, Japan, India and China. International CEO, Louise Pedersen, talks about what’s driving the latest production investment, what goes into selecting shows with universal elements, the benefits of a vibrant independent production sector, what needs to happen for an indie ecosystem to grow and thrive, and about Asia's rising international role.