Director, Format Sales & Production Liaison,
NBCUniversal International Television Production
Thai production house Zense Entertainment has a two new shows on air that speak to the next phase of content development in Asia – bigger, bolder, more confident in its own abilities and readier to take risks on things that haven’t been done before. The first series, "Block Out Thailand", for leading Thai national free-TV network Channel 7, is the first version of a new comedy format developed by Japan’s Nippon TV with Europe’s Red Arrow. The other is the first adaptation of "Singer Auction", a format developed with NBCUniversal International Formats. "Singer Auction" premiered in Vietnam in July, boosting Zense Entertainment’s regional ambitions and international hopes for home-grown formats. Zense Entertainment boss Varavuth Jentanakul and NBCUniversal’s head of Asia format sales Linfield Ng talk about what’s involved in this enhanced phase of co-development and production.