General Manager, EVP Sales – Asia, Fremantlemedia
Ganesh Rajaram is general manager, executive vice president Asia at Fremantlemedia.
Based in Singapore, he oversees the Asian distribution and format licensing business, with a catalogue of more than 20,000 hours of programming, including blockbuster hits like the “Got Talent” franchise, the “Idol” franchise, “Project Runway”, the “Jamie Oliver” franchise and premium dramas like “The Young Pope” and “American Gods”, just to name a few.
Rajaram has sat as a nominated member of parliament in the Singapore Parliament. He was also a board member of the Media Development Authority of Singapore from 2010 to 2016.
Prior to joining Fremantle in 2005, Ganesh had more than a decade’s experience in a fast-paced, revenue-orientated, competitive media environment from companies such as SPH Mediaworks Singapore (vice president, programming), where he was instrumental in setting up and running the free-to-air English network Channel i, Mediacorp Singapore (executive producer) and Singapore Press Holdings (award-winning sports columnist and journalist).
When we're talking about impact on Asia's acquisition/distribution environment, Covid-19 of course looms large. ContentAsia's new distribution survey also shows a wide range of other factors that are turning programme syndication on its head, sometimes in a good way. These include the rise of streaming platforms, major shifts in windowing, a leap in demand for library titles, the changing pay-TV landscape, production delays, the dip in ad revenues, travel restrictions... In this session, we talk to global distributors about what they're seeing in Asia.