Speaker
Apicha Honghirunruang
Chief Executive Officer, True CJ Creations Co., Ltd
Professional experience
2017 – Present
True CJ Creations Bangkok, Thailand
Chief Executive Officer : Thailand
2014 – 2017
Warner Music Group Bangkok, Thailand
Managing Director : Thailand
Board of directors :Thai Entertainment Content Trade Association (TECA)
Board of directors : Phonoright co,ltd.
2013
BlogMusik SAS (DEEZER) Bangkok, Thailand
Managing Director : Thailand
2012
RS Public Company Limited Bangkok, Thailand
Executive Vice President
2003 – 2011
GMM Grammy Public Company Limited Bangkok, Thailand
Digital Business Division
Marketing Director
GMM Grammy Bangkok, Thailand
Digital Business Division
Business Solution Director (Business Solution & Development)
2002 – 2003
Hutchison CAT Wireless Multimedia Ltd. Bangkok, Thailand
Products and Services Development Division
Group consumer product manager
2000 – 2002
TA-Orange Bangkok, Thailand
Products and Services Department
Business products and internet products manager
1999 – 2000
Advance Info Services
International roaming services
Senior international roaming officer
1997
Texas A&M University
Department of Industrial Engineering and Technology
Technology research officer
1995
Interlink Communication
Marketing executive
Education:
Master of Business Administration
Major: Management information system
Texas A&M University, Texas USA
Scholarship: Graduated assistant scholarship, Texas A&M University
Bachelor of Business Administration
University of Thai Chamber of Commerce, Bangkok Thailand
Major: Marketing management
Affiliation:
2011-2014
Graduate instructor, University of the Thai Chamber of Commerce
Course: Current issues in business: CEO MBA program
Lecturer, the current business issues in area of marketing, technology,
management, finance, and business strategy
Lecturer, The digital business and marketing
Guest instructor, Thammasat University (MBA Program)
Course: MBA: Digital Marketing
Technology management
Digital consumer behavior
Value chain in digital business
Guest instructor, Ramkhamhang University (MBA Program)
Course: Organization Development
Organization structure development
Team management
2002 Technology consultant: Thai Red Cross society, mobile-CRM
Analyzed the problem and technology limitation of blood donation
Developed the new concept of donor communication for Thai Red
Cross Society
Developed the mobile-CRM platform including blood alert management
1999 Technology consultant: e-government project, Hotline to Thai prime minister (www.thaigov.org)
Developed the electronic bulletin board system
Developed the online community for political discussion
1996 President of Thai Student Association, Texas A&M University