Speaker

Apicha Honghirunruang

CEO, True CJ Creations

Apicha Honghirunruang
Chief Executive Officer, True CJ Creations Co., Ltd

Professional experience
2017 – Present
True CJ Creations Bangkok, Thailand
Chief Executive Officer : Thailand

2014 – 2017
Warner Music Group Bangkok, Thailand
Managing Director : Thailand
Board of directors :Thai Entertainment Content Trade Association (TECA)
Board of directors : Phonoright co,ltd.

2013
BlogMusik SAS (DEEZER) Bangkok, Thailand
Managing Director : Thailand

2012
RS Public Company Limited Bangkok, Thailand
Executive Vice President

2003 – 2011
GMM Grammy Public Company Limited Bangkok, Thailand
Digital Business Division
Marketing Director
GMM Grammy Bangkok, Thailand
Digital Business Division
Business Solution Director (Business Solution & Development)

2002 – 2003
Hutchison CAT Wireless Multimedia Ltd. Bangkok, Thailand
Products and Services Development Division
Group consumer product manager

2000 – 2002
TA-Orange Bangkok, Thailand
Products and Services Department
Business products and internet products manager

1999 – 2000
Advance Info Services
International roaming services
Senior international roaming officer

1997
Texas A&M University
Department of Industrial Engineering and Technology
Technology research officer

1995
Interlink Communication
Marketing executive

Education:
Master of Business Administration
Major: Management information system
Texas A&M University, Texas USA
Scholarship: Graduated assistant scholarship, Texas A&M University
Bachelor of Business Administration
University of Thai Chamber of Commerce, Bangkok Thailand
Major: Marketing management

Affiliation:
2011-2014
Graduate instructor, University of the Thai Chamber of Commerce
Course: Current issues in business: CEO MBA program
 Lecturer, the current business issues in area of marketing, technology,
management, finance, and business strategy
 Lecturer, The digital business and marketing
Guest instructor, Thammasat University (MBA Program)
Course: MBA: Digital Marketing
 Technology management
 Digital consumer behavior
 Value chain in digital business
Guest instructor, Ramkhamhang University (MBA Program)
Course: Organization Development
 Organization structure development
 Team management

2002 Technology consultant: Thai Red Cross society, mobile-CRM
 Analyzed the problem and technology limitation of blood donation
 Developed the new concept of donor communication for Thai Red
Cross Society
 Developed the mobile-CRM platform including blood alert management
1999 Technology consultant: e-government project, Hotline to Thai prime minister (www.thaigov.org)
 Developed the electronic bulletin board system
 Developed the online community for political discussion
1996 President of Thai Student Association, Texas A&M University