Director of Content, Astro Malaysia
A pioneer at Astro, Agnes heads the Group’s content team from TV, film to digital across all languages. She was instrumental in moving the window for local and global blockbuster movies direct to home with Astro First and Astro Best and spearheads strategic partnerships with regional players, contributing to Astro’s streaming reach. An advocate of Asian originals, Agnes led Astro Shaw to new grounds with the highest grossing local movies of all time. Her commitment in content innovation has seen an increased engagement experience for Astro’s signatures and 4K UHD live production.
Astro produced/commissioned 11,300 hours of original content in the year before Covid, offers more than 51,000 titles on demand as well as access to standalone streaming apps such as HBO GO and iQIYI, and has a growing streaming footprint of its own along with its strong bundle of linear content. The platform’s Head of Content, Agnes Rozario, talks about what’s going into supporting this end-to-end video entertainment environment.