Speaker

Marianne Lee

Chief of Content Acquisition & Development, Viu

Marianne Lee
Chief of Content Acquisition & Development, Viu

Marianne is a content professional with a career built around fan generation. Lee has held senior leadership positions in content acquisition, curation, production, marketing, social media, research and change management. Before her appointment at regional streamer Viu, she worked for WarnerMedia leading Marketing & Brand Services with the primary focus of driving subscription for HBO Go. Prior to this, she built a from-the-ground-up general entertainment department at Turner. There she defined and executed content and channel strategy, set new industry standards, best practices and identified key tentpole content to create fan devotion. She has also worked for NBCUniversal and for Sony Pictures Entertainment Networks Asia, following more than 10 years at Television Broadcasts in Hong Kong.