Senior Vice President, iQIYI
Chen Xiao, senior vice president of iQIYI, oversees the company’s copyright procurement, distribution and global content department. At iQIYI, he has planned and participated in the production of a large number of original drama series and popular variety shows, such as Story of Yanxi Palace, Tientsin Mystic, The Thunder and The Rap of China. In addition, together with his team, he has also sold many of iQIYI’s programmes to domestic TV stations as well as to the global market. Chen has a unique perspective on the strengthening of the influence of Chinese art through the media and entertainment industry.
Chinese streamer iQiyi has just started filming its first Southeast Asia original drama – "The Ferryman: Legends of Nanyang", an adaptation of an iQiyi original that streamed in China in 2014. Cameras rolled in Singapore a few weeks after the platform unveiled its coming slate of 40 original dramas and 20 variety titles in China, and talked about redefining content for a new universe. At this year's ContentAsia Summit, iQiyi SVP, Chen Xiao, talks about the platform's content and creative ambitions in Asia, translating original iP for Southeast Asia and boosting relevance and engagement among audiences outside of its domestic China stronghold.