Tuesday 28 August 2018
3 Upper Pickering Street, Singapore 058289
Asian production is in a new cycle of growth, with emphasis on quality local content and more varied formats and approaches in the face of growing competition. But there’s a lot not quite right about the region’s content ecosystem. MPA Vice President, Research and Consulting, Stephen Laslocky, looks at the mixed picture for production in a space where streaming platforms are a rising force, where certain legacy practices are stifling ideas, and where margins in some markets are being squeezed, leaving little or nothing to invest.
China’s content boom has driven production budgets to record highs and given a whole new profile to Chinese stories and movies around the world. At the same time, the country remains a magnet for Korean and Taiwanese talent, Chinese authorities are backing an unprecedented international agenda, and nimble deal making is keeping more international players on their toes. The challenges include shifting regulations, fast-forward time lines, and sometimes incompatible processes. Frank Zhu, chief executive of Shanghai-based Pearl Studios, talks about the space between rampant opportunity and dramatic busts in a market where animated films have $100 million budgets, where pitfalls are as common as dreams of fortune, and where enthusiasm for local partnerships is as high as the push for cross-border content investment and development.
The hunt for Asian storytellers: 65 million people spend 22 billion minutes a month on Wattpad, reading and writing stories in 50+ languages on a platform that has, so far, raised more than US$117 million from international investors, including China’s Tencent. The story-telling platform’s Asia head, Dexter Ong, talks about bringing Asian stories and storytellers to light, how machine learning is being deployed to drive engagement, how data is driving development, and how Wattpad is working with studios and brands to create double/triple-dip hits.
Measuring viewership across four-screens has pushed up audience numbers for drama by more than 100% in some parts of the world. Documentary and reality audiences are also up by more than 80% in markets where measurement has evolved from live to live+time-shifted. Eurodata’s APAC head, Bo Zhang, looks at the impact of four-screen viewing and measurement on certain genres along with insights into the impact that original programming from Asia is making in other parts of the world.
A tour de force of the global state of misinformation & propaganda, what newsrooms are doing, and where everyone else should be looking for accuracy. This session explores how fake news is playing out in Asia and outlines the hopes, dreams and wishes of collaborative platforms such as Truly Media.
Tech that's promising to solve the choke points in programming rights distribution, why blockchain is (or isn't) the answer right now (or ever), and how the challenges between now and the future are being taken on.
The new linear world is emerging as a streamlined environment with clear genre propositions, an effort to drive up value, an element of on-demand/playlists, a revised partnership manual, and an expanded set of content brands. This session looks at the adjusted reality, including the opportunities opening up for indie services, the challenges facing new players, a new balance between cost and value, and other issues standing between the now and the future.