Astro Malaysia Holdings Berhad (Astro) is a Malaysian and ASEAN digital-first media and lifestyle company in the Digital, TV, Radio and eCommerce space.
It is Malaysia’s leading online media company with 7.5 million unique visitors per month across the digital platforms of its entertainment and lifestyle brands. The company serves 21 million individuals in 5.2 million households, or 71% of Malaysian households, who are able to watch Astro content on all screens and on demand, be it TV, laptop, tablet and phone.
NJOI, the company’s subscription-free TV service, offers all Malaysians free access to 28 TV and 20 radio channels on TV, and content on demand via mobile devices through the NJOI Now app. With its subscription-free model, NJOI has been well-received and will continue to drive the company’s market reach.
Astro Radio includes Malaysia’s highest rated stations across key languages, reaching 15.6 million weekly listeners.