Speaker

Zafira Shareef

Head of Content Acquisition, HOOQ

Zafira Shareef
Head of Content Acquisition, HOOQ

Zafira Shareef is head of content acquisition at HOOQ and is responsible for all global content licensing with a key focus on Hollywood and kids content. Shareef leads the charge on all international negotiations with top content partners and at the same time ensures that HOOQ’s content mix delivers the best of local and best of Hollywood.

A seasoned industry professional, Shareef brings with her a wealth of experience in media licensing, network acquisition and distribution. Prior to HOOQ, she was head of international media licensing at Transmedia Indonesia and was overall in charge of content acquisition for both free to air and pay TV as well as distribution sales across international markets. She also led the team in sales, marketing and acquisition across three entities and has built an excellent reputation and rapport with studios and clients alike.

An astute negotiator by day, Shareef catches up on her favourite TV shows by night. This lover of great U.S. TV is a graduate from Oklahoma City University and her latest binge on HOOQ is “Community” and “Lucifer”.