Speaker

Sashim Parmanand

CEO, One Animation

Sashim Parmanand
CEO, One Animation Pte Ltd

Location, location, location: New initiatives in the location-based entertainment experience

04:10 PM

Cartoon Network takes to the oceans in Asia for the first time at the end of this year on an 11-deck fully themed cruise liner, promising the world’s first immersive Toon vacation at sea. Then there’s Tuzki, Turner’s made-in-China rabbit emoticon, who has her own restaurants, WeChat celebrity status, and an animated film with streaming platform Tencent. Elsewhere in animation land, Singapore-based One Animation has licensed its flagship TV property, Oddbods, globally and has more than 2.5 million subscribers to its YouTube channel. Oddbods is now going to China in an eight-year deal for 15 family entertainment centres. This session looks at these and other just- signed ventures that that are expanding their worlds, creating new ways to engage fans, delivering additional revenue, and contributing to a bigger/better ecosystem for their IP in the region.