Keynote

S.K. Cheong

Executive Director & General Manager of Television Broadcasts Limited (TVB)/Chief Executive Officer, TVB.com

Shin Keong “S.K.” Cheong
Executive Director & General Manager of Television Broadcasts Limited (TVB)/Chief Executive Officer, TVB.com

S.K. Cheong joined TVB in 1989, and is responsible for marketing, strategic development technology oversight and general management matters. He oversees development initiatives such as publishing, internet development, mobile TV development, and Digital Terrestrial TV. He CEO of TVB.COM and sits on the board of many of the subsidiaries of the company.

SUPER Size: How Hong Kong's myTV SUPER came in 185% ahead of schedule & other insights into a Chinese streaming powerhouse

Thursday 7 September 2017-61

09:15 AM09:35 AM

On 18 April last year, TVB bosses in Hong Kong flipped the switch on streaming platform myTV SUPER and went live with hopes, dreams and targets of reaching 1.4 million users by the broadcast giant's 50th anniversary in November 2017. In July this year, the service hit four million users. That's 185% more than they expected and four months ahead of schedule. S.K. Cheong, TVB General Manager/Executive Director, talks about the rise of MyTV Super to become the leading Chinese content OTT platform, what's behind the runaway success, the content driving usage, and the critical need to innovate in the face of what the company has described as "one of the most difficult operating environments in our history". Plus, of course, where to from here.