Ruel Bayani

Business Unit Head, TV Production – Entertainment, ABS-CBN

Ruel S. Bayani
Business Unit Head, TV Production – Entertainment

Spending US$222 million: Views from the inside of an Asian production powerhouse

09:40 AM

Philippines’ broadcaster ABS-CBN spent US$222 million (Ps11,834 million) on production last year, including shows such as long-running drama series "Brothers" and the local version of talent format "Your Face Sounds Familiar". Titles travelled widely across Asia, with a significant presence in Africa and landfall made in Latin America and Europe, driving international syndication revenue up 38%. On YouTube, ABS-CBN’s entertainment channel has 11.5 million followers. Against this backdrop, Filipino film and television director, writer and producer, Ruel Bayani, talks about production trends and challenges, inspiration and influences.