Lilybeth G. Rasonable
SVP for Entertainment, GMA Network Philippines
Lilybeth G. Rasonable is the senior vice president of the entertainment TV group of GMA Network Inc in the Philippines. She is mainly responsible for the production of entertainment programmes of the network.
After earning her degree in broadcast communication from the University of the Philippines, Rasonable immediately worked in the broadcasting industry, starting out as a production assistant and later on, as associate producer of the Intercontinental Broadcasting Company. She likewise worked as production coordinator and executive producer of GMA Network Inc.
Rasonable’s work experience also included a post as technical consultant for local production with the Associated Broadcasting Company (ABC-5) and freelance executive producer for film and television. After a few years, she rejoined GMA as a production manager under its sales and marketing group
From programme manager, Rasonable was promoted to assistant vice president for drama in 2004. As AVP, she was a key figure in the creation of ground-breaking and phenomenal hits such as “Mulawin”, “Encantadia” and “Darna”, which made the primetime block of GMA invincible and contributed to the unprecedented success of GMA in its quest for leadership in the Philippine broadcasting industry. It was also during her time as AVP for drama when GMA produced programmes that created superstars for the network and afternoon dramas dramatically rose and established strong presence in their timeslots with breakthrough innovations.
In 2010, Rasonable was promoted to the position of vice president, drama productions and tasked with the supervision of non-primetime and primetime drama programmes of GMA. By February 2012, she took the helm as officer-in-charge of the entertainment TV group. And in December 2013, she received her promotion and appointment as entertainment TV’s senior vice president.