Kia Ling Teoh
Analyst, Advertising & TV Programming | Technology, Media & Telecom
Kia Ling is an analyst in IHS Markit’s Technology, Media & Telecoms team covering television media and advertising. Her research and analysis focuses on studies of media companies’ content and advertising strategies.
In addition to her topical expertise, Kia Ling also specialises in the Asia Pacific region, where she tracks TV programming spend and advertising revenue by country and forecasts trends.
She authors numerous reports including The Business of Children’s Content, Media & Advertising: M&A Market Monitor and World TV Productions 2016. Her insights have appeared in the South China Morning Post, The Drum and other industry journals.
Kia Ling is a key contributor to a number of consultancy projects on subjects ranging from online video content in Asia to the global mobile advertising growth.