Keynote

Henry Tan

Chief Operating Officer, Astro

Henry Tan
Chief Operating Officer, Astro

Henry Tan oversees content, marketing and ad sales strategy for the Astro group from TV, OTT, digital, radio, publications to film; reaching out to over 71% of homes, 23 million viewers, 15 million listeners and over seven million unique views on digital.

Tan is committed to constant innovation and has spearheaded several firsts, including redefining the value perception of pay TV through education content and introducing Astro First, a theatre window Pay-Per-View movie service, which challenged traditional windows.

Having achieved success in “vernacularisation” with local Malay comedy, Hokkien entertainment, Islamic lifestyle and box office record breaking films, including the #1 local film of all time, Tan is looking to bolster IP creation through collaborations with like minded and renowned writers, directors and producers on several Asian and premium Nusantara projects.