Co-Founder and Managing Director, Omni Channels Asia
Gregg Creevey began his media career in the Australian radio industry before moving to Europe in the late 80’s where he joined the then start-up CNN International (London) in a number of business development, distribution and marketing roles. In 1992, he was transferred to Asia to lead the initiation of CNN’s pan-Asia distribution strategy as well as Turner entertainment networks, Boomerang, Cartoon Network and Turner Classic Movies.
Creevey joined CNBC Asia in 2004 as Senior Vice President Sales, Marketing & Business Development and in 2007 established Multi Channels Asia (MCA), which went on to become Asia’s leading distributor of independent pay-TV channels representing among others Bloomberg Television, Al Jazeera, ITV and NDTV and launching new networks such as Love Nature, Motorvision and Smithsonian Channel and Stingray Music. In 2010 Creevey launched Outdoor Channel – now available in 17 countries and more than 18m TV households and OTT users. In 2018 MCA and TV4 Entertainment formed the joint venture Omni Channels Asia to bring it’s growing portfolio of more than 30 streaming channels to new markets and OTT audiences across Asia.
The new linear world is emerging as a streamlined environment with clear genre propositions, an effort to drive up value, an element of on-demand/playlists, a revised partnership manual, and an expanded set of content brands. This session looks at the adjusted reality, including the opportunities opening up for indie services, the challenges facing new players, a new balance between cost and value, and other issues standing between the now and the future.