Head of Asia, Keshet International
Since joining Keshet International as Head of Asia in 2015, Gary has established two offices in this continent for the global content producer and distributor: the first in 2015 in Hong Kong, and the second in Mumbai in 2017.
As Head of Asia, Gary is charged with overseeing the company’s continued expansion in this burgeoning region, where KI is the fourth largest distributor of formats. Business activities include licensing of ‘ready to play’ content to Asian producers and broadcasters of all sizes, acquiring content from all regional markets, and establishing strategic co-development and co-production partnerships for KI’s rich scripted and non-scripted portfolio.
Notable and recent partnerships on local adaptations of KI formats include dramas Prisoners of War (India and soon, China) and Spy (Korea); talent competitions Master of Dance (Vietnam) Master Class (Vietnam, China) and Rising Star (India, Indonesia, and Cambodia); gameshows Lovers or Liars (Vietnam and soon Thailand), Who’s On Top (Indonesia), Trade Up (China), and Boom! (Cambodia, Thailand, and soon, the Philippines); and the docu-reality series Manbirth (Vietnam). Scripted shows currently in development across the region include the dramas The A Word and MICE alongside comedies Loaded and Traffic Light.
Pudney is a seasoned dealmaker, having established a number of reciprocal relationships with broadcasters, producers, advertising agencies, and brands throughout Asia. He moved from the UK to Hong Kong in 2001, serving as MD at Typhoon Media and then Sales and Marketing Director at Galleon prior to joining Sparks|Eccho Group in December 2010 as Head of Asia to establish their Asian business.