Eric Lee

Head of Location Based Entertainment, Turner Asia Pacific

Eric Lee
Head of Location Based Entertainment, Turner Asia Pacific

Eric Lee leads the location-based entertainment (LBE) business for Turner in the Asia Pacific region.

He is charged with developing consumer-facing experiences such as waterparks, theme parks, family entertainment centres, themed hotels and live shows based on Turner’s extensive portfolio of IP and popular fan franchises.

These environments utilize Cartoon Network’s global kids’ IP such as The Powerpuff Girls, Ben 10, We Bare Bears and Adventure Time, as well as Turner’s other youth-focused brands including Tuzki.

There are a number of LBE projects already in the pipeline including Cartoon Network Wave, a fully-branded cruise liner, Tuzki dark rides at Six Flags parks in China, Amaazia – a Cartoon Network branded amusement park in India and an entertainment park in Bali. These are in addition to Cartoon Network Amazone, a multi-award-winning waterpark in Thailand which opened in 2014.

Mr Lee joined Turner from Rovio Entertainment in Europe, where he held the position of Director for Global LBE. There, he worked with large-scale licensing deals and led innovative projects such as the first ever Angry Birds 4D film and Angry Birds VR experience.

He has also held roles at Jack Rouse Associates and JBJ Associates, and has worked on projects such as Ferrari World in Abu Dhabi, SABIC Hall of Life in Saudi Arabia, Sochi Theme Park in Russia, and Angry Birds parks in the UK, Russia and Qatar.

Location, location, location: New initiatives in the location-based entertainment experience

04:10 PM

Cartoon Network takes to the oceans in Asia for the first time at the end of this year on an 11-deck fully themed cruise liner, promising the world’s first immersive Toon vacation at sea. Then there’s Tuzki, Turner’s made-in-China rabbit emoticon, who has her own restaurants, WeChat celebrity status, and an animated film with streaming platform Tencent. Elsewhere in animation land, Singapore-based One Animation has licensed its flagship TV property, Oddbods, globally and has more than 2.5 million subscribers to its YouTube channel. Oddbods is now going to China in an eight-year deal for 15 family entertainment centres. This session looks at these and other just- signed ventures that that are expanding their worlds, creating new ways to engage fans, delivering additional revenue, and contributing to a bigger/better ecosystem for their IP in the region.