Head of Content & Ad Sales, Singtel
Anurag Dahiya is Singtel TV’s head of cntent and advertising sales. Anurag is responsible for video content strategy and operations at Singtel for its IPTV and OTT platforms which include Singtel TV, Singtel TV Go and the OTT video marketplace, Cast. Singtel TV content operations encompass acquisitions, content aggregation, original productions and co-productions. Amongst the channels Singtel produces, its Hokkien-Mandarin general entertainment channel, Jia Le is the top rated Singaporean pay TV channel.
Dahiya also runs Singtel Media, Singtel’s integrated Advertising Sales business that represents all Singtel media assets in Singapore, including Singtel TV, mobile messaging, Singtel’s digital mobile offerings such as HungryGoWhere, NewsLoop, AMPed and inSing as well as traditional media such as bill inserts, envelopes and OOH media.
An experienced professional, who has spent two decades in various functions such as marketing, business development and programming in Asia’s fast growing media markets, Dahiya has a strong background in sports media rights acquisitions and has been involved in the launch of various sports programmes as well as television and online sports channels during his previous stint at Fox International Channels (formerly ESPN STAR Sports).