Head of Content & Ad Sales, Singtel
Anurag Dahiya is the Head of Content and Advertising Sales at Singtel’s Singapore Home business. As head of content, Dahiya is responsible for the video content strategy and operations at Singtel for its Singapore-based IPTV and OTT platforms which include Singtel TV, Singtel TV Go and the recently launched Cast platform. Singtel’s content offerings span a wide array of genres and Dahiya’s team is responsible for content acquisitions and aggregation, original productions and co-productions.
Dahiya also leads the team responsible for driving integrated ad sales for Singtel’s media assets in Singapore, including Singtel TV, mobile messaging, Singtel’s digital offerings such as HungryGoWhere, NewsLoop, AMPed and inSing, as well as traditional media such as bill inserts, envelopes and OOH media. Singtel Media works with clients to devise effective marketing solutions based on data analytics that provide a unique edge from rich behavioural and demographic data, combined with rich content offerings.
Dahiya has been a part of the Asian media industry for two decades, having worked in various functions including content management, marketing, business development and programming. Prior to joining Singtel in 2014, Dahiya worked at FOX International Channels (formerly ESPN STAR Sports).