Director, tonton / Licensing and Merchandising, Media Prima Television Networks
Airin Zainul’s current portfolio with Media Prima includes managing the OTT service tonton and overseeing the group’s licensing and merchandising business. Since 2016, Zainul revamped tonton from an AVOD play to a hybrid SVOD service and has taken the homegrown brand to international shores within the span of 18 months.
Prior to joining the SVOD world, Zainul was the group general manager of ntv7 and 8TV, Malaysia’s leading two urban channels, with over 18 years of FTA TV experience. She played key roles in the pioneering teams for both ntv7 since 1998 and 8TV since 2004. Between 2006-2008, Zainul was concurrently a consultant with Primedia International with the task of rebranding ABC5 to TV5 in the Philippines.