All transport will be arranged from The Westin Singapore to Nusajaya and back.
ContentAsia’s first full-day production event, CONTENTASIA PRODUCTION, explores local, regional and international production/post-production/creative trends and issues, goes behind the scenes of international productions being made on the ground in Asia, looks at some of the challenges facing Asia’s creative industry as they embrace a more globally connected future, and talks to producers and directors on the frontlines of Asia’s turbo-charged original production initiatives.
CONTENTASIA PRODUCTION is co-hosted by Sony Pictures Television, Pinewood Iskandar Malaysia Studios and ContentAsia.
Breakfast at The Westin Singapore
Depart for Pinewood Iskandar Malaysia Studios
10.00am – 10.30am
Opening & Welcome
- Rezal Rahman Chief Executive Officer, Pinewood Iskandar Malaysia Studios
- Janine Stein Editorial Director, ContentAsia
New thinking, new mindsets: Original production in Asia
Against a backdrop of unprecedented demand for original content in Asia, local producers talk about the production trends that are making the most difference to their lives behind the camera, their latest projects, the impact they’re hoping to have, the things they think will make their professional lives a whole lot better, the best and worst of doing what they do, and what they’re thinking and hoping for going into 2016.
- Art Kaneearch Channel 3 Thailand @artvacation
- Min Lim Head of Production, Double Vision, Malaysia
- Gwendolin Mah Director, Wild Cards @gwenmahstories
- Yong Shu Ling Documentary Filmmaker/Founder of mediaforsocialchange.com/Producer, Growing Roots @yongshuling
- Bryan Seah Senior Producer, Discovery Networks Asia Pacific
Colour me in: 10 things you absolutely have to know about colour in the new world
An artist’s guide through emerging technologies and standards and how producers should be thinking about these across all stages of production. Master colourist Andreas Brueckl takes us through the migration to HD and what this seismic shift is going to mean over the next two years; what 4K means for content creators, TV channels and the post production process (including dealing with 55% higher costs); why new standards such as HDR will change the way we will see television content; and why the 64 billion colours of the new colourspace standard will be so much better than the 16 million offered in HD.
- Andreas Brueckl Lead colourist, Imagica Southeast Asia @andreas_brueckl
We’ll fix it in post... or not
What’s happening in Asia’s editing suites and what needs to happen next, including new story-telling attitudes, technologies and techniques being deployed for even higher impact. This discussion will look at the challenges editors in Asia face, the leaps they have to make to satisfy both local and regional story-telling and creative demands, the best things they’ve learned about con- structed reality and other hot content/genre trends, the opportunities and dangers of the short-form content world, and the items at the top of their working wish lists.
- Daniel Millar Senior Producer/Director, BDA Creative
- Shirley Paghiligan “Preditor”, How Do I Look Asia?
What’s new on the PIMS backlot
An insider’s guide through Pinewood Iskandar Malaysia Studios, including sneak peaks into what’s going on on the backlot and in the studios, and a behind-the-scenes look at the upgrades implemented since our last visit during ContentAsia Summit 2014.
1.00pm – 2.00pm
2.00pm – 2.30pm
Production keynote with... Tim Coddington, Marco Polo
Behind the scenes of Netflix’s historical series Marco Polo, which has returned to Pinewood Iskandar Malaysia Studios for season two, with Tim Coddington on board as a co-producer and line producer.
2.30pm – 3.15pm
Tales from the front lines
2015 was the biggest year ever for regional original production in Asia, including the debut in Asia of high-value prime-time international properties – Asia’s Got Talent, MasterChef Asia, How Do I Look Asia? and Food Wars Asia – and the third season of Asia’s Next Top Model. Producers and directors from shows on the frontlines of Asia’s turbo-charged original production initiatives talk about the challenges local teams on studio floors in Asia are facing in pushing the envelope in such a big way and how these are being solved.
- Jef Lim Senior Executive Producer, FremantleMedia Asia
- Carl Zuzarte Head of Production and Promotions, Scripps Networks Interactive
- Michele Schofield Senior Vice President, Programming and Production, A+E Networks Asia
Close & depart for Singapore
ContentAsia Formats talks to formats creators, producers and distributors about telling stories for Asia, and explores the ways broadcasters and platforms are approaching formats in 2015/6 as part of ramped up local original production initiatives. The agenda will include a look at, among other issues, what it’s going to take to repeat the stellar year of blockbuster formats in Asia that has characterised 2015; the formats trends most likely to impact Asia in 2016; the rise of digital-first formats in Asia and who’s driving the best of them; digital engagement strategies and what this engagement really means; and local format innovation and who’s leading the charge. A special session will look at high-wow-factor tech with the potential to boost content from entertainment into experience.
PLUS... The latest edition of ContentAsia’s Formats Outlook will be published for ContentAsia Formats. The Outlook looks at almost 300 formats on air in Asia in 2015 or commissioned to air in 2015, including an analysis by genre and by country. In addition, leading formats creators, producers and distributors talk about trends, challenges and their biggest hopes for the region in the next 12 months.
8.45am – 9.45am
Registration and networking breakfast
Opening of the 2nd Annual ContentAsia Formats
10.00am – 10.30am
Asia Formats Keynote Q&A
Over the past 10 years, Trang Le has shifted the dial on both fashion and entertainment in Vietnam. Building on the first local version of CBS’s Next Top Model format in Vietnam six seasons ago, she has created an end-to-end industry that involves models, fashion, talent management and a local edition of on-ground international fashion event, Vietnam International Fashion Week. With season six of Vietnam’s Next Top Model under way, Ms Trang talks about creating new content and consumer spaces, about the things she’s learned on the path from kids entertainment to the runways of Paris, about going from zero to six seasons, about the value of creative bootcamps, and about navigating a fast-developing market of 92+ million people.
- Trang Le Founder and Chief Executive Officer, Multimedia JSC Vietnam
International Formats Keynote Q&A
As one of the pioneers of the reality genre, Bunim Murray Productions (BMP) brought us The Real World, Road Rules, Simple Life: Paris and Nicole, and of course the Kardashians. Chairman and Chief Executive Officer Gil Goldschein talks about trends in the reality space, the importance of casting vs. great storytelling and creating content that can travel. Can the success of the Kardashians be duplicated in Asia? Can the BMP “secret sauce” to producing iconic reality docu-series be replicated in the region? Goldschein will also share his views on broader content trends and expanding BMP’s footprint into Asia.
- Gil Goldshein Chairman & Chief Executive Officer, Bunim/Murray Productions (BMP)
Thailand: Keynote Q&A
Thai media conglomerate and production powerhouse, Workpoint Entertainment, embarked on a whole new era with the launch of digital terrestrial channel, Workpoint TV, in 2014. A year on, amid ferocious competition, the channel ranks third in the market after well-established free-TV players Channel 7 and Channel 3, ratings highs are being sustained, revenue was up 34% in the second quarter and market optimism about its prospects is high. Chalakorn Panyashom speaks about the channel, the content and the original production that are driving this success.
- Chalakorn Panyashom Chief Operating Officer, Workpoint Entertainment, Thailand
Speed networking break
11.45am – 12.35pm
What’s Trending in Asia: A 5x5 look at formats trends in Asia
5 trends in 5 minutes in a fast-moving, all-encompassing view of the top formats trends in Asia. Five-minute presentations will be followed by a discussion about common trends as well as the unique forces that may not have made everyone’s lists. ContentAsia’s regular interactive Q&A facility gives delegates the chance to ask questions via their mobile phones and/or tablets.
- David Gunson General Manager of Distribution and Production, Imagine Group
- Hwang Jin Woo Content development team, Senior Manager, Head of Formats, CJ E&M Korea
- Fotini Paraskakis Managing Director, Endemol Shine Group Asia
- Varavuth Jentanakul Chief Executive Officer, Zense Entertainment Thailand
- Kristian Kender Managing Director, CMM-i/China representative, all3Media
- Moderated by Sue Adams Director, Bamboo DEvelopment
Social Media Keynote: Up your act with social TV Audience engagement has been the Holy Grail since the beginning of story-telling time. Now it’s on steroids. Twitter’s new media boss, Rishi Jaitly, talks about taking the search into real-time interactivity around premium content, boosting access to exclusive content and maximising time in the spotlight. 1.00pm – 2.15pm
2.15pm – 3.00pm
The Millions Dollar Club
Commissioning editors and production bosses talk about pushing the envelope following a year of the most spectacular and expensive regional formats ever. The good, the bad, the funny and the glorious. What they learned, experiences they’ll take forward, incidents they never want to repeat.
- Sam Gollestani Executive Producer, Unscripted Entertainment, Fox International Channels Asia
- Natalie Gee Creative Director, Creative Services, Universal Networks International, NBCUniversal Asia
- Michele Schofield Senior Vice President, Programming & Production, A+E Networks Asia
- Derek Wong Executive Director of Production, Sony Pictures Television Networks Asia
- Moderated by Patrick Schult Managing Director, Media-Stable
Branded Content Keynote: Creating a bigger content story
In the world beyond pitching and hard-core selling, marketers have become a lot more slick about delivering their messages. Tony Chow, veteran Asian production executive and Marriott International’s newly appointed Head of Creative and Content for Asia Pacific, unboxes a strategy that prizes stories and information on the path to higher brand loyalty and engagement and believes that good marketing is impossible without great content.
- Tony Chow Head of Creative and Content for Asia Pacific, Marriott International @tonychow41
4.00pm – 4.35pm
Sure your brand can go on my eyeball... here’s how
A class-action brainstorm to explore creative and workable solutions to common headache scenarios. Our three mediators will be presented with situations based on real life, and will hammer out workable solutions. The aim of this session is to, among other things, look at the demands being made on broadcasters, platforms, producers, marketers and content creators across the board in the quest for bigger and better productions and more extensive and expensive sponsor integration. The aim, from our mouths to G-d’s ears, is to look at ways to put as much money into – and take as much pain out – of the process as possible.
- Michael McKay President, activeTV @mckayactivetv
- Marc Heal Brands Partnerships Director, IFA Media @marc_heal
- Richard North General Manager, Asia-Pacific & International, Rightster
An Interactive Story
A journey through the world’s most innovative interactive formats... and here’s why. Veteran story teller Keiko Bang takes us from clouds to interfaces and a whole lot of places in between as content creators experiment in a connected environment.
- Keiko Bang President, Bang Productions
Back(up) to the Future
Tales from beyond the tech frontier take delegates into weird and wonderful places... This session explores some of the tech magic and innovation going into the video entertainment space and closes by outlining the commercially viable models able to make it happen.
- Jon Griffin Creative Director, CODA
- Nigel Harper Operations Director, Lifestyle Investments @harperbkk
- Mark Morgante Regional Director, Southeast Asia, Proximiti
Opening Cocktail hosted by A+E Networks Asia
Asia Media Woman of the Year
ContentAsia’s Asia Media Woman of the Year 2015 is Loke Kheng Tham, currently Executive Vice President, Pay-TV, PCCW Hong Kong. Over more than two decades, Tham has shaped television environments as part of major broadcasters and platforms in three key markets, first in Singapore, then in Taiwan and now in Hong Kong.
Hosted by Fox International Channels and ContentAsia Women.
ContentAsia Summit’s general industry agenda explores the biggest issues impacting content in Asia in 2015 and what’s most likely to happen in 2016, including new access strategies; the hunt for relevance; content in Asia’s on-the-go environment and what this means for content creators and rights holders; the factual programming explosion in Asia, who’s leading the charge and why now; content diversity; a focus on original content strategies in key markets as part of Asia’s rising local content might; content and mobile; plus the choices, decisions, boxing, unboxing and repackaging happening in Asia right now among content owners and creators to make sure that dreams of being everywhere don’t outstrip the hard realities still standing in the way.
8.00am – 8.50am
Registration and coffee
Welcome and opening
9.05am – 9.30am
Pay-TV: Keynote Q&A
- Loke Kheng Tham Executive Vice President, Pay TV, PCCW Hong Kong
What consumers really think: insights into how content owners & brands are perceived in Asia
A first look at Media Partners Asia’s (MPA) new research into how consumers think about content owners and brands in Asia across television, digital and broadband platforms.
- Aravind Venugopal Vice President, Media Partners Asia (MPA)
The age of talent: finding, making, keeping
Anyone can be a star these days – or can they? In an age of unprecedented access to ways and means of putting cats, kids and everything else online and in the spotlight, Lina Priscilla speaks about finding and managing talent in a multi-platform environment, social trends and forces and what this means for entertainment and the channels she creates and manages for the MNC Group.
- Lina Priscilla Director, Director at PT.Star Media Nusantara/MNC Group
When BBC America announced six weeks ago that it would be adapting Douglas Adams’ Dirk Gently’s Holistic Detective Agency for the U.S., Malaysia’s Ideate Media stepped into exactly the kind of major league international production that Ideate boss Zainir Aminullah dreams of. In this session, he unboxes the experiences, the surprises and the learning on the three-year-old company’s path to international co-production.
- Zainir Aminullah Chief Executive Officer, Ideate Media
Networking Break hosted by CBS Studios International
11.10am – 11.40am
Big Bang Theories: Creating new life in the factual space
Something is driving unprecedented activity in Asia’s factual space. Why now? New brands and players in Asia talk about the dawning of this shiny new documentary age.
- Simon Foster Senior Vice President, Digital Media & Business Development, Blue Ant Media/Love Nature
- Marianne Lee Vice President, Turner International Asia Pacific for World Heritage Channel
- Ryan Shiotani Vice President, Programming at BBC Worldwide Channels Asia for BBC Earth
You heard it here first
Keertan Adyanthaya EVP, Content & Communications, Hong Kong/Southeast Asia, Fox International Channels Asia
11.55am – 12.10pm
The changing media landscape has affected the way content is consumed, created, distributed, marketed and measured. We know that kids and families are not only watching, but also listening, interacting, participating and playing with their favourite content. In this session, Natasha Malhotra shares how Disney is tackling this evolving media world of opportunities and challenges looking forward into 2016, focusing on the importance of localisation and quality transmedia storytelling. Natasha Malhotra The Walt Disney Company Southeast Asia
12.10pm – 12.55pm
ContentAsia Summit Game Show Season Two: Find Me The Money
Back by popular demand! ContentAsia blends what the industry puts on screen in the name of original entertainment with the questions it asks itself (or should be asking anyway) off screen. This year’s new season stars heads of revenue responsible for making sure broadcasters and their production teams have the funds they need to be fabulous... & what happens when every dollar has to do the work of five all the while making sure storylines and production quality aren’t compromised.
- Game Show Host Grace Chen Managing Director, Charis Entertainment
- Yamini Ashish Joshi Vice President, Advertising Sales & Partnership, Fox International Channels Asia
- Charles Less Head of Advertising Sales, A+E Networks Asia
- Leena Singarajah Head of Distribution and Ad Sales, Scripps Networks Interactive Asia
- Charmaine Wong Head, Advertising Sales, NBCUniversal
Lunch hosted by Scripps Networks Interactive
2.15pm – 2.45pm
A Battle Worth Fighting: Content adventures in the multiscreen universe
They may be late to linear, but the people driving DreamWorks Animation’s new linear channel across every screen say it’s never too late to be ahead of the curve on multi-screen initiatives. Eric Ellenbogen and Tony McGinn talk about the battles worth fighting and the dragons worth training in the bid to be everywhere all at once from the very start.
- Eric Ellenbogen Co-Head International TV and DreamWorks Classics
- Tony McGinn Founder and Executive Chairman, MCM Entertainment Group Ltd/CEO, Movideo
Turner’s original production path from Chotta Bheem in India in 2008 to made-in-Asia-for-the-world TV special Monster Beach is paved with the highs (and lows) of the migration from single-screen entertainment to multi-screen experience. This session looks at the shifts in the planning, creation and production of content towards digital first and what it’s taking to grow franchises born in digital into properties that can live and thrive on linear – and everywhere else.
- Mark Eyers Chief Content Officer, Kids Networks, Turner International Asia Pacific Limited
Tiger Woods put Next Media Animation (NMA) on the global animated news map. Six years later, Michael Logan is part of the team that has kept the Taiwan-based production house at the forefront of the genre. Logan and new NMA boss, Indra Suharjono, talk about creating content that lives and thrives online; the politics of animating the news; tiger porn, train sex and the art of 173 million+ views a month; the difference between fearless and foolish; what it’s like sharing the high ground with Next Media’s Jimmy Lai; and where to from here for Taiwan content creators.
- Indra Sunarjono Chief Executive Officer, Next Media Animation Taiwan @isuharjono
- Michael Logan Content and Business Development, Next Media Animation Taiwan
Networking Break hosted by CBS Studios International
4.00pm – 4.45pm
Media’s mega brands have embraced the magic of multi-screen, multi-layer, engaged and connected entertainment. Here’s how, from the people leading the way...
- Mark Counsell Associate Director, Interactive at Turner International Asia Pacific Limited
- Rushit Jhaveri Vice President, Branded Entertainment & Digital Partnerships, FremantleMedia Asia
- Christopher Smith Head of Digital and Branded Content, Endemol Beyond Asia
- Moderated by Wendy Hogan Chief Operating Officer, mig.me @wendy_hogan
Living on-demand: a linear TV content insider’s take on the world of online content
James Bridges talks about what acquiring and curating tens of thousands of hours of local and international content looks and feels like as internet TV service iflix takes root in Southeast Asia as part of Asia’s entertainment consumption revolution.
- James Bridges Chief Content Officer, iflix
Not so simple Simon There’s nothing simple about appearing simple to on-the-go viewers. Do viewers and users care about platforms’ problem when they’re trying to access content they want? Hell, no. Are platforms racing to get it right? Absolutely. Michael Smith, the chief technology officer of new regional on-demand mobile video platform HOOQ, takes us through a day in the life of the team/s charged with making incredibly complicated systems appear simple and seamless to a diverse range of users across multiple markets in Asia.
- Michael Smith Chief Technology Officer, HOOQ
Life in the smart zone
Two-year-old online kids platform, Hopster, promises to make screen time smart, with thousands of hours of rich and richer media overseen by educational specialists. Nick Walters talks about living and breathing in the “no contracts, cancel anytime” advertising-free zone, about getting screen load times down to 0.7 of a second max, about the ongoing challenges of the digital space, about creating consistently compelling stories for kids between two and six across 100+ countries, and about where adults come into his picture.
- Nick Walters Founder and Chief Executive Officer, Hopster @nickbrw
Closing Keynote: Always in style: Original content creation in the hyper-engaged world of digital channels
StyleHaul, owned by leading European entertainment network RTL Group, is a major force in original video content, primarily on YouTube. Philip Kitcher talks about including Asia in a global network of style influencers who create, consume and share, and about experiences with hyper-engaged audiences, original content, aggregating 6,000 channels, getting to 19+ billion network video views, creating value for brands and making sure the lazer focus is never lost.
- Philip Kitcher Vice President, Asia Pacific, StyleHaul @philipkitcher
Closing party hosted by Disney
The Westin Singapore 12 Marina View, Asia Square Tower 2 Singapore 018961Make a room reservation
The ContentAsia Summit launched in 2009 as a one-day focus on all the issues impacting Asia's content industry.
The event expands to three days in 2015 but the mission is the same: to create a dedicated space to talk face-to-face about the content ecosystem and the innovation and strategies driving entertainment companies in an increasingly connected universe.
The goal, as usual, is to showcase content as the value creator it is, and to present a unique, independent agenda firmly grounded in ContentAsia's day-to-day interaction through the year with the industry on the ground in Asia and with global companies operating growing content businesses in the region.
The ContentAsia Summit is organised by ContentAsia, an Asia-based information resource that covers content creation, funding, financing, licensing, distribution, design and branding, and technology across the Asia region.